How does strategic profit model assist retailers in planning

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Reference no: EM131512069

Question: 1. How does the strategic profit model assist retailers in planning and evaluating the performance of their marketing and financial strategies?

2. Neiman Marcus (a chain of high-service department stores) and Walmart target different customer segments. Which retailer would you expect to have a higher gross margin? Higher expense-to-sales ratio? Higher inventory turnover? Higher asset turnover? Higher net profit margin percentage? Why?

Reference no: EM131512069

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