Reference no: EM132427769

For your final paper, you can write a more comparative and analytical paper on Starbucks brand loyalty in the U.S. and in Italy.

For instance,

Question 1: how do customers perceive Starbucks in the U.S. versus in Italy?

Question 2: You can compare what motivates people to go to Starbucks in the U.S. versus in Italy?

Question 3: How does Starbucks brand itself in the U.S. versus in Italy?

Question 4: At the end of the paper, what recommendations would you give Starbucks to be successful in Italy?

Attachment:- Starbucks (2).rar