How does sephora use the online environment to promote

Assignment Help Marketing Management

Reference no: EM131264071

SEPHORA-RETAILING FOR SUCCESS From the beginning, Sephora has carried quality skincare products. Excellent retailing techniques, however, are the real driving force behinds Sephora's success. The company's open-sale environment allows consumers to try any product, or even take home a free sample, before they buy. A great location in the heart of the New York City retail district makes it easy for Sephora to attract potential buyers.

Sephora also invests a lot of time and money into training their sales staff so that when customers enter the store, they gain a total shopping experience in which their every need is met. The salespeople are not paid on commission, so they are free to give honest recommendations of products that would be best for their customers. As you watch the video, notice what other retailing methods Sephora uses to promote sales.

Questions

1. Visit www.Sephora.com and browse the online store. How does Sephora use the online environment to promote its products without the advantage of letting customers try before they buy?

2. Sephora is working out the details of a new loyalty program, and they have asked you to give your input and advice. What do you tell them? How should they integrate this new program with the retailing mix they have already adopted?

Reference no: EM131264071

Questions Cloud

What was the amount of cash that the craft shop paid : The following events pertain to The Craft Shop, which began operations in October 2014. The company uses the perpetual inventory method. What was the amount of cash that The Craft Shop paid on October 10? What was the amount of cash that The Craft Sh..

Client requests oral report from forensic accountant : There are situations in which a client requests an oral report from a forensic accountant. Client motivation should be considered when an oral report is requested. Discuss a situation in which a client might request an oral report instead of a writte..

What is the firms return on equity : A firm has a profit margin of 15 percent on sales of $20,000,000. If the firm has total debt of $7,500,000, total assets of $22,500,000, what is the firm’s Return on Equity [ROE]?

Design the hardware and software architecture : Let both the actuator and the sensor signals be in the range 0 to 5 V, and let 1C of the temperature variable correspond to 0.02 V. Design the hardware and software architecture of the digital control system.

How does sephora use the online environment to promote : How does Sephora use the online environment to promote its products without the advantage of letting customers try before they buy?

Depreciation and amortization expense : Cox Corporation recently reported an EBITDA of $22.5 million and $5.4 million of net income. The company has $6 million interest expense and the corporate tax rate is 35 percent. What was the company’s depreciation and amortization expense?

Expert system on artificial intelligence : The topic is expert system on artificial intelligence.

Discuss the role of promotion in the marketing mix : What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy.

Using the profit-volume chart constructed in part : For the coming year, Loudermilk Inc. anticipates fixed costs of $600,000, a unit variable cost of $75, and a unit selling price of $125. The maximum sales within the relevant range are $2,500,000. Estimate the break-even sales (units) by using the pr..

User Account

All Pages