How does semiotics understand why this ad campaign failed

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Reference no: EM133440110

Assignment:

Ad: (Brewdog's Pink IPA)

Article: How the UK's Biggest Craft Beer Brewery Got Its Gender Pay Gap Messaging So Wrong

1) In a reflective piece discuss the denotative, connotative, and mythical meanings of the ad. (NOTE: When considering mythic, think about how this image naturalizes and neutralizes specific power relations.)

2) How does semiotics help you understand why this ad campaign failed.

Reference no: EM133440110

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