How does regions culture impact the target market

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Reference no: EM133222872

Assignment:

Context

Westjet is entering the Philippines airline industry and need to know the influence of the following points:

Please include the references

a) Consumer buying habits - shopping habits, product use. Consider your distributor targets as well. How does the country or region's culture impact the target market?

b) Region - Describe the market(s) in which the product is to be sold Region(s), Forms of transportation and communication available in that (those) region(s).

Reference no: EM133222872

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