How does readymade use new technology to gain information

Assignment Help Business Management

Reference no: EM131804048

Problem: Having been in business for five years, ReadyMade now has a lot of research on the various characteristics of its readers. Its knowledge of GenNesters has made the magazine a leader in identifying and describing that segment. As a new business, ReadyMade found that businesses had little interest in marketing to this group. Now that businesses have become more aware of GenNester influence, however, ReadyMade is able to fill the need for information. ReadyMade has statistics on the ages at which people are marrying and the interests of recently-married couples that have just married. Because the magazine is ahead of the curve on gathering information on this segment, ReadyMade can help other businesses figure out how to tailor their marketing efforts to fit the needs of GenNesters.

Questions: 1. How has ReadyMade been able to help Toyota promote its new line of cars? What benefit has ReadyMade seen from the partnership?

2. How does ReadyMade use new technology to gain information about its consumers?

3. What sorts of long-term decisions is ReadyMade making that could be aided by research? What would you recommend?

Reference no: EM131804048

Questions Cloud

Can you re-create hydrox through a name change : Can you re-create Hydrox through a name change? What kind of brand name could go headto-head with Oreo?

What is the probability that no oil tankers : Probabilities are the same for every day of the week. A maximum of two oil tankers can be unloaded each day.

Termination of employee with or without good or just cause : Which of these is a policy that allows for termination of an employee with or without a "good or just cause"?

What is the expected value of your bet : Otherwise, you have to pay your friend $3. What is the expected value of your bet?

How does readymade use new technology to gain information : Having been in business for five years, ReadyMade now has a lot of research on the various characteristics of its readers.

Confidence interval for mean calorie : Find the 95 % confidence interval for mean calorie intake of all the male students in the school.

What is the labor productivity per labor hour for the tires : What is the percent change in multifactor productivity of you can reduce your energy bill by $1,000 per day without changing other inputs?

What is the income reported by dodge : During 2011 Gates reported net income of $150,000 and paid dividends of $50,000. What is the income reported by Dodge for 2011

What is the effect on income : Incremental variable overhead cost is $42 per computer chip. What is the effect on income if Wilder decides to make the computer chips

User Account

All Pages