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Assignment:
Explain market segmentation; provide an example of a product that has been segmented. How does product segmentation impact the product life cycle? Next, using the same concepts behind market segmentation, discuss the differences between geographic, demographic, behavioral and psychographic segmentation. Include an explanation about why segmenting markets is a smart strategic move. What is a positioning strategy? What are its elements? How is a positioning strategy connected to the marketing mix? Provide an example of a positioning strategy you have observed.
What are the reasons, if any, for why innovation is not as effective as you want it to be?
Explain the role of ethics and corporate social responsibility in strategic planning. How does this direct their strategy? How does the organization's vision
There is a tendency for debates about ethics in social research to focus on the most extreme cases of ethical transgression. Why might this create a misleading impression?
Discuss the issues of return fraud and wardrobing and the loss that retailers have from these practices.
Discuss the difference between the new media option (social media) and traditional media option (TV or newspaper) in terms of: Audience Reach (175-200 words).
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Has Janet created an organizational structure? If so, how?- Why would the marketing manager request decentralization of authority in Paris, France?
What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
Which are more important for the small business and why? How could additional marketing channel options help you better serve your target market?
directionsnbsp be sure to save an electronic copy of your answer before submitting it to ashworth college for grading.
Based on Pepsi's target audience selection for social media, describe the brand fan category and social Technographics profile (noted below in graphic) used for this project? What groups did the Pepsi Refresh Project attract and learn about from t..
For each of the following situations, decide what sampling method you would use. Provide an explanation of why you selected a particular method of sampling.
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