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1. How does pricing affect a small firm's image?
2. Why do many small businesses use the manufacturer's suggested retail price? What are the disadvantages of this technique?
3. What is cost-plus pricing? Why do so many manufacturers use it? What are the disadvantages of using it?
4. What advantages and disadvantages does offering trade credit provide to a small business?
3. How has the Internet and e-commerce changed the ways companies do business?
4. Explain the five basic approaches available to entrepreneurs for launching an e-commerce effort. What are the advantages, the disadvantages, and the costs associated with each one?
5. Describe the techniques that are available to e-companies for tracking results from their Web sites. What advantages does each offer?
6. What are three specific things you can do to driver people to your website?
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Class let's look at this from both sides of the table, both the consumer and the manager. Would you rather have an online or a paper catalog? What are the advantages and disadvantages of each.
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