Reference no: EM132531854 , Length: word count:2000
MAR023-6 Thriving in a Competitive Global Context - Majan University College
Learning Outcome 1: Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation's competitive business strategy in a global context
Learning Outcome 2: Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
TASK:
During this unit you will have understood that many international businesses operating within a globalised world can be exposed to different types of risk.
Consider the following questions:
a) How does political OR cultural risk [select one] impact international business? Please select one specific industry to focus your analysis on. You MUST use robust examples to support the points you make.
b) How can management avoid and mitigate against this type of risk in your opinion? Please select and clearly evaluate TWO points generated from your answer to part A.
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