How does organic food provide utilitarian and hedonic value

Reference no: EM133113174

The Consumer Value Framework

Question 1: The Consumer Value Framework (Exhibit 2.1) lists consumer psychology, consumer personality, the social environment, and situation as internal and external influences on consumption. How have these influenced the consumer behavior mentioned in this case study? How does organic food provide utilitarian and hedonic value to Jill and her aunt?

Question 2: What is Jill's Value Equation (Exhibit 2.2) for regular carrots? How do changes in the value equation explain Jill's purchase of mini-carrots over organic carrots? What is an example of your own consumption in which you gave up something to get something else?

Question 3: How is product differentiation and/or relationship marketing used - by farmers, food companies, or retailers - to add value for consumers and thus increase repeat sales in the organic food industry?

Question 4: What kind of information could a researcher find out by engaging in a) quantitative research and b) interpretive research? Are you surprised that surveys reports are biased in that consumers say they are willing to pay a higher price for organic food they actually are?

Reference no: EM133113174

Questions Cloud

Amazon main source of revenue : Amazon's main source of revenue: is it stable and growing? Please investigate the market of Amazon's product/services.

What is the value of the fund : Jack deposits $80 at the beginning of every month into a fund earning j4 = 10%. What is the value of the fund immediately after his 48th deposit?

What is the maximum purchase price an investor : What is the maximum purchase price an investor would be willing to pay in order to yield at least j2 = 8%?

Calculate the monthly housing payment : Assume that the average mortgage interest rate is 3.75%. But unfortunately you have missed two credit card payments in college, and your credit score is 690. Yo

How does organic food provide utilitarian and hedonic value : How does organic food provide utilitarian and hedonic value to Jill and her aunt - What kind of information could a researcher find out by engaging

Evaluating the acquisition of a competitor : You're evaluating the acquisition of a competitor in your industry. The current market capitalization of the target is 125 M with a 2.5$ stock price. Following

Describe who would use a swap and why : Describe who would use a swap and why? How many different types of swaps are they and why? Describe how a company might benefit from interest rate currency swap

Appropriate measure to use than npv : Despite its shortcomings in some situations, why do most financial managers use IRR along with NPV when evaluating projects? Can you think of a situation in whi

Income tax consequences only at the time of disposition : With regards to the differences between a life insurance policy which is "exempt" compared with a policy that is "non-exempt", which of the following statements

User Account

All Pages