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Perform a detailed SWOT analysis of Netflix. Please compose your SWOT analysis in continuous prose form (i.e. essay format).
Either following the SWOT analysis that you create, or embedded within it, please answer the following questions as thoroughly as possible. Remember to fully develop your written responses; leave nothing to assumption in the mind of the reader.
1. What are Netflix's core competencies? How well do these competencies satisfy the four characteristics of VRIN?
2. How does Netflix create competitive advantage?
3. Who are Netflix's rivals? How does Netflix measure up to its closest rivals? How do Netflix's internal operations compare to those of this rival?
4. As a consumer, evaluate your personal Netflix, or Netflix-type experience. What changes could Netflix make to better serve its current customers and to attract new customers?
5. What recommendations would you make to ensure that Netflix sustains growth and financial success in the years ahead?
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