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List the role and objectives of promotion and the promotion mix.
Identify a piece of misleading advertising either on the Internet, in a magazine or newspaper, or on television. Describe how the marketing or advertising is misleading. Speculate on reasons that a company might make the advertising decisions that they do. How does misleading marketing influence consumers?
Discuss Dell's approach to building his brand. Michael Dell-The man behind Dell: Leading Dell into the future
Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. Product/Service Overview - strengths, weaknesses
Explain Search Engine Advertising and There is some controversy surrounding paid placements on search engines
Explain Organizational Structure of Amazon contrast to two other structures and Describe the organizational structure Of Amazon
"The managers of tomorrow will not be a bigger man than his father was before him." - Critically analyse this statement and discuss the tasks expected to be performed by future managers to effectively deal with management challenges.
Competing by Being Truly Different.
What Opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities?
Develop pricing strategies and distribution channels for products. Develop branding strategies for existing and new products
Choose two product brands and describe
1q. what conclusions can you reach on the imshyportance of team preparation and member selection to the define stage
How are innovations in interactive television and online services expanding the strategies and tactics that marketers employ today?
Explain USE OF COMPETITIVE INTELLGENCE BY Organizations and In your own words, draft a reply 2-3 page e-mail to your colleague and focusing on strategies and tools and technologies you would recommend to build up a knowledge base and spot trends
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