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Question (1) What are the main benefits of localizing products or services in the food Industry as McDonalds Company?
Question (2) How does McDonalds manage the resulting complexity of localizing products or services?
Question (3) Does McDonalds find it necessary to localize other value chain activities (such as HR management)?
Question (4) Do the responses indicate that McDonalds is guided by established industry best practices or systematic strategic analysis of the internal and external environment?
Information can be gathered from the Web site or articles about similar organizations from the readings.
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