How does mcdonalds corporation develop

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How does McDonalds Corporation develop or analize this factors? (factors that influence the threat of substitute products): 

FACTOR 1

"Proximity" of the substitute product

EXAMPLE

The closer the substitute is, the easier it will be to change to him

FACTOR 2

Performance-price ratio of the substitute product.

EXAMPLE

A substitute product that offers a lower performance at a much lower price is a more significant threat than that which offers a slightly lower performance and a low price reduction.

Reference no: EM132282599

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