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PBS Frontline Video: The Merchants of Cool Complete the following questions:
1. How does marketing affect you? How does it affect your desire for consumer goods? Your acceptance by your peers (e.g., whether they think you are "cool")?
2. If you were training a "cool hunter" to come into your school, what would you train them to look for? (note: cool hunters are marketing experts who look for the kids who are on the cutting edge of what's new and hip, because they're going to influence what all the other kids do).
3. "The Merchants of Cool" describes the practice of "under-the-radar" marketing, including hiring teens to log-on to chat rooms to talk up bands and recruiting college freshman to throw campus parties where they distribute marketing materials.
Ironically, marketers have justified "stealth" marketing as necessary because teens have become more media savvy. Is it ok to accept payment to go to parties and promote products? Why or why not? (Jagermeister story; Red Bull).
4. Did the marketers in "The Merchants of Cool" get it right? Do they really know you? What did the film get right and what did it miss?
Explain why this conflicting situation might occur and what conclusions the analyst should accept, indicating the shortcomings and the advantages of each method. Assuming the data is correct, which method will most likely provide the most accurat..
Describe the Verbal Communication.Discussion you shared your consumer buying decision factors in line with your Chapter Reading. In this Assignment you will address what is commonly referred to as B2B marketing.
Company W is testing a sales software. Its sales force of 500 people is divided into four regions: Northeast, Southeast, Central, and West. Each sales person is expected to sell the same amount of products.
Determine the rule that you believe to be the most challenging and provide a rationale for your response.
Attended conference calls with Beam management, venue and event coordinators, offered insight on staffing, POS and food and beverage needs based on expected attendance. Compiled information from conference call notes and email correspondence to cr..
Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features & benefits of a product or service.
What does the information provided suggest is the market structure of the pharmaceutical industry? Explain your answer - discuss the benefits that Merck might expect to gain through the takeover of Schering-Plough.
Legal issues aside, evaluate Forever 21's strategy of making low-cost versions of successful designs by famous designers.
Describe the organization's background, industry, and product or service. Describe, in detail, the product or service.
Make a list of 15 different occupations, and ask students studying in areas other than marketing (both business and non-business) to rank the relative prestige of these occupations.- Are any differences in the rankings related to the students' own ..
Think about the restaurants that you are most satisfied with. Visit the ACSI on the web. Explore the site and locate the satisfaction scores for your restaurants. Do you agree with the scores reported by the ACSI? Why or why not?
A labor union official has considered three possible negotiating stances that the union might take during upcoming contract negotiations.- For this situation, formulate a specific question that research might be able to answer.
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