How does marketing affect customer value

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Reference no: EM13836024

A PPT with a very simple, short and easy examples is required for assignment.

The presentation is about "BCG and Ansoff Matrix". Developing Marketing Strategies and Plans

How does marketing affect customer value?

How is strategic planning carried out at different levels of the organization?

What does a marketing plan include

Designing the business Portfolio

The Boston Consulting Group (BCG) Matrix

They are high share business or products. They need heavy investment to finance their rapid growth. Eventually there growth would slow down and become cash cows

Low growth , high share businesses or products. These established and successful SBU need less investment to hold their market share.
They produce a lot of cash that the company uses to pay its bills and to support other SBU,s that need investment

Question marks are low share business units in high growth markets. They require a lot of cash to hold their share.

Management needs to think which question marks they should Phase out and which one should they try to make it into a star

Assignment requirements:

it should be a PPT.

simple and very easy.

Maximum 10 slides.

Reference no: EM13836024

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