How does market research help in opportunity recognition

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Reference no: EM13156213

The question is in third paragraph. Please answer with your words. do not copy and paste.

It can be argued that the information gained through Marketing Research and made available to Marketing Managers via Marketing Information Systems (MISs) can be used to solve most of the marketing problems of a company.

Opportunities being taken or missed out can be the be-all and the end-all for a company. With extreme constraints and intense competition, companies need to be on the lookout for any kind of an opportunity that might crop up in the sector theyâ€^TMre operating in.

How does market research help in opportunity recognition? Feel free to use examples in support of your answer.

Reference no: EM13156213

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