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How does luxury create value

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QUESTIONS :

QUESTIONS 1. How does luxury create value? Share two examples and how you measure the value of the brand. (500 words)

QUESTIONS 2. What is the dilemma of ever-growing luxury brands? How does this influence the "abundant rarity" strategies? Share two examples and how this has helped or hurt the brand and how you measured this. (500 words)

QUESTIONS 3. Profiling the brand experience: What are the key factors and what brand do you think uses these factors? (500 words)

QUESTIONS 4. What makes luxury desirable? (500 words)

QUESTIONS 5. Research Jean-Noël Kapferer, the author of this paper and write a brief bio about him. I had the pleasure of working with him in July in Paris and look forward to sharing with you what I discovered. (250 words)

Reference no: EM132422293

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