How does linked prosperity resonate in the world today

Reference no: EM133307590

Question 1: Ben & Jerry's emphasizes the concept of "linked prosperity," or the idea that a company is part of a community and therefore has community responsibilities. This perspective was common in the 1950s but fell out of favor in the '60s and '70s with the rise of Milton Friedman's economic views. Does "linked prosperity" resonate in the world today? How or how not?
Question 2: Do you think that Ben & Jerry's product lends itself to social justice activism in a way that other products might not? Is it easier to market ice cream and human rights? Why or why not? Where does the "legitimacy" of its activist founders come into play?
Question 3: The sale of Ben & Jerry's to the multinational Unilever could have meant the end of its social justice activism, but it didn't. In what ways was that sale a model for others? What did they get "right" in this sale?

Reference no: EM133307590

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