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How does lego manage to constantly reinvent its business

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Reference no: EM133605641

Questions: Research suggests there should be a "relationship" regarding the marketing of services. Discuss what is more critical in marketing services: price or relationship? Why?

1. How does LEGO manage to constantly reinvent its business?

2. What role did marketing research play in LEGO's market sucess?

3. What differentiates LEGO from its competitors? Is LEGO's competitve advantage sustainable?

Reference no: EM133605641

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