Reference no: EM132446725
Question 1: What is the basic customer need provided by Key West Key Lime Pie?
Question 2: What is the key marketing situation faced by Key West Key Lime Pie Co. (KWKLPCo)?
Question 3: List KWKLPCo's main strength (consumer view)
Question 4: List KWKLPCo's main weakness (consumer view)
Question 5: List KWKLPCo's main opportunity
Question 6: List KWKLPCo's main threat
Question 7: Describe the most typical type of customer purchasing KWKLPCo (target market)
Question 8: Describe the typical behavior of customers purchasing KWKLPCo's offerings. Choose one: Impulse, Habitual, Limited, or Extended
Question 9: How does KWKLPCo capture value by pie and by slice?
Question 10: How does KWKLPCo communicate value?