How does jumping to conclusions affect communication process

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Reference no: EM132152389

1. Studies of awareness and evoked sets across numerous product categories found ____________.

a. The awareness set was always smaller than the evoked set

b. The evoked set for some categories were always multiple brands

c. The evoked set for some categories were somewhat large, but that may be due to variety seeking

2. Research shows that external information search is _____________.

a. Skewed toward extensive searches

b. Greater proportion of consumers perform many extensive searches immediately prior to purchasing a product /service

c. Significant percentage of all durable purchase are made after the consumer has visited only one store

d. The number of alternative brands or models considered tends to decrease as the price of the product increases

3. How does jumping to conclusions affect the communication process?

Jumping to a conclusion causes the speaker to stop speaking because he or she sees no reason to carry on to a listener who already knows what is being said.

Jumping to a conclusion causes the listener to stop listening because he or she has already formed a view of what the speaker is attempting to express.

Jumping to a conclusion causes the listener to feel shortchanged because he or she is not hearing the entire message.

Jumping to a conclusion causes the speaker to feel nervous because he or she feels obligated to expand on his or her basic message.

Reference no: EM132152389

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