How does its success compare to other megamalls around

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Why has Mall of America been such a marketing success so far?

How does its success compare to other megamalls around the country, the world?

Evaluate your own behavior: do you combine shopping and entertainment on your visits to local malls? How?

Conduct some research; what (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?

What criteria should Mall of America use in adding new facilities to its complex?

Evaluate (i) retail stores, (ii) entertainment offerings, and (iii) hotels with these criteria.

What specific marketing actions would you propose that Mall of America managers take to ensure the continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside of it?

Reference no: EM132278572

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