Reference no: EM132424075

Question 1: How does information overload affect consumer ability to comprehend an ad and store it in memory? How does these impact marketers?

Question 2: How do attitudinal and behavioral measures support measuring brand equity and loyalty? Does this loyalty cross country borders?

Question 3: Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company's brand by:

a. changing beliefs about the brand;

b. changing beliefs about competing brands;

c. changing the relative evaluation of attributes;

d. adding an attribute.