How does influencer marketing impact purchase decisions

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Reference no: EM133560071

Assignment:

Exploratory Research Report

Given the research problem " How does influencer marketing impact purchase decisions " you should conduct exploratory research and/or secondary data analysis to inform and define the research question. This is the question the data should answer.

This research should also describe the data you will need to collect to answer the question(s). provide brief report detailing the information sources they used in the exploratory step, what they learned, and how what they learned informed the next phase of the research.

Sample Research problem with research question

e.g., given the research problem:

Determining the Effectiveness of a New Social Media Marketing Strategy

The exploratory research identifies the following Research Questions:

How does the engagement rate (likes, shares, comments) on social media posts change after implementing the new marketing strategy compared to the previous strategy?
What is the perception of the target audience regarding the brand's online presence and messaging before and after the introduction of the new social media marketing strategy?

Reference no: EM133560071

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