Reference no: EM13951694
1. Why is relationship or personal selling the best way to promote in business marketing?
2. Please discuss "How does Hormel use its web site (www.hormel.com) to promote its store brands? Is the site designed more to promote the company or it's brands? Check out the Spam web site at www.spam.com. How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?"
3. www.zagat.com
More than twenty-five years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but they also rate hotels, entertainment, nightlife, movies, shopping, and even music. In your opinion, are Zagat survey guides goods or services? Explain your reasoning.
4. What kind of marketing channel functions can be performed over the internet? Why do you think so?"
5. " Do you think blogging is a truly disruptive communication channel, or is it just a fad that will ultimately not have a long-term impact on companies and brands?"
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What is the after-tax salvage value of the asset
: An asset used in a four-year project falls in the five-year MACRS class (MACRS Table) for tax purposes. The asset has an acquisition cost of $8,900,000 and will be sold for $1,930,000 at the end of the project. Required: If the tax rate is 30 percent..
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Working with two factor portfolios
: Suppose you are working with two factor portfolios, portfolio 1 and portfolio 2. The portfolios have expected returns of 15% and 6%, respectively. Based on this information, what would be the expected return on well-diversified portfolio A, if A has ..
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Decline linearly over the next six years to constant rate
: You are valuing a toy store with a current growth rate of 18.2% which is expected to decline linearly over the next six years to constant rate of 4.1%. Similar firms have a current required rate of 9.6%. What is the value today if its current dividen..
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What is the required return for stock
: Target is expected to pay a dividend in year 1 of $2.11, a dividend in year 2 of $4.96, and a dividend in year 3 of $6.24. After year 3 dividends are expected to grow at the rate of 8% per year. Currently, target has a beta of 1.25, and the market pr..
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How does hormel use its web site to promote its brands
: Please discuss "How does Hormel use its web site (www.hormel.com) to promote its store brands? Is the site designed more to promote the company or it's brands? Check out the Spam web site at www.spam.com. How do you think Hormel is able to success..
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Positive and negative word for the denotation
: Whats a positive and negative word for the denotation "to discuss with others''
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Development of social networking technology
: Hal Carney and Trish Procure are two Web and software engineers seeking financial backing for further development of social networking technology they have created. Black Rock LLC is willing to commit $5 million to the venture, which will be forme..
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Under the uniform commercial code
: Johnny, a neighbor who is not a merchant under the Uniform Commercial Code, offers to buy a car from Mark for $30,000. Mark asks Johnny for some time to think about it. Johnny says sure. He writes on a piece of paper that he will keep the offer open ..
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Bond with a face value of annual coupon payments
: A bond with a face value of $1,000 has annual coupon payments of $100 and was issued seven years ago. The bond currently sells for $1,085, has eight years left to maturity. This bond's ________ must be less than 10%.
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