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Discussion 1: When we talk about promotional mix what exactly do we mean and how does this help us in our marketing process? After reviewing this week's resources and your research, in your own words how would you explain promotional mix and how it helps in the marketing process? Share one of the elements and apply it to a product you personally use. How would use the element to promote the product for a new market segment and why?
Explain your reasoning for the stance that you selected. Reflect on whether your stance would be different if you were viewing it through your "business lens" versus your "Christian lens." Should these views converge How?
Name and describe the four types of markets recognized by economists and discuss the pricing challenges posed by each.
What "service" do providers such as MySpace convey? What core and augmented services do they offer? How should we evaluate MySpace's service quality?
Target Corporation decide to start its discount store in Saudi Arabia. The Target management hired you as Marketing Manager for its Saudi Arabia operation.
Who is currently the target market for any goods or services? What compels someone to choose one brand over another?
Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps.
Environmentally speaking
You can make a major modification / improvement to a product/service on the market or create your own product/service
Explain the main functionalities included in e-commerce server software and the decision-making process for a manager choosing from among the various e-commerce
The topic for this written assignment is why is Content Marketing becoming the new rage of B2B marketers? Your paper should be two to three pages in length. Links to audio/visual content should also be included to support your key messages.
BSBRES401 Analyse and Present Research Information and BSBMKG415 Research International Markets. How many people did they invite to the promotion
SmartBoards, a small business located in Maryland, is interested in segmenting potential markets in the DC tri-state area for its Dry Erase Whiteboards.
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