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1. What distinguished the Four Seasons Hotels and Resorts chain in the marketplace? What is the service concept (value as perceived by the target customer)?
2. How does Four Seasons deliver service consistently at 50 properties in 22 different countries?
3. How do Four Seasons’ managers think about what should be centralized and what should be decentralized?
4. How does Four Seasons use technology? If Four Seasons had a “technology strategy,” what would it be? Do you agree with it?
5. What role do you see for the Four Seasons’ Internet site? Should it be used to lower costs or enhance revenues? How important is it to Four Seasons’ financial objectives?
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A multi-national company has two manufacturing plants, one in the U.S. and one in another country. Both produce the same item, each for sale in their respective countries. Explain how that factor can cause productivity figures to be misleading. Is th..
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some valuable new medical products using its unique biotechnology know-how is trying to decide how best to serve the European Community market.
In your view, is it consistent with the business strategy that it has chosen to implement? Why or why not?
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