How does ford manage new-product development processes

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1- How does Ford manage new-product development processes? What structures are in place to oversee new product development?

2- What would Ford do to evaluate and select specific foreign markets to enter?

3- In comparison to IKEA, to what extent does each company adapt its products and marketing program to each foreign country?

Marketing Management class, please use 250 words

Reference no: EM131429495

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