How does estee lauder separate itself from traditional ads

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Reference no: EM133733809

Problem: Estee Lauder Business Marketing & Social Media

Read the article "How Estée Lauder Creates Effective Photos for Facebook, Pinterest, Twitter, Instagram; The cosmetics brand looks for youth, fun and engagement with various poolside combinations of products, props and hand models" by Holmes, Elizabeth and answer the associated questions:

1) How did they implement the statement of photographs as "casual" expressions?

2) How does Estée Lauder separate itself from traditional ads on Instagram?

3) Based on the article, what does the best image look like on Instagram?

4) If you were to setup an analytics plan to analyze Estée Lauder's performance on Instagram, which explanatory and outcome variables you would consider to examine.

a) Outcome variables could be the metrics that we want to investigate to see how we can improve that metric. Explanatory variables would be those that can explain the variation in the outcome variables.

Reference no: EM133733809

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