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How does each retailer position themselves

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Discuss the appealing and unappealing aspects of each online retailer. Asos and shein

A comparison between Asos and Shein and these questions are for both companies

How does each retailer position themselves? What image do they want to convey? How do they attempt to position themselves in the minds of consumers?

2. Is their website attractive and inviting? What is the first impression you get when you access their homepage? Do they use a lot of images, or not? What is compelling or unique about the home page?

3. What type of atmosphere is generated while browsing? Is there anything that would make you stay in on the site? Does it encourage browsing?

4. What is the retailer's market strategy? Do these retailers also have a physical store? An app? Do they participate in pop-up events? Do they have a multi-channel or an omni channel retail strategy?

5. Product Assortment Which types of merchandise have they focused on carrying?

Reference no: EM132917355

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