How does e-marketing differ from traditional marketing

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Reference no: EM132861975

Chapter 10 REVIEW QUESTIONS A

1. How does e-marketing differ from traditional marketing?

2. List the 3 major ethical and legal issues that have developed in response to the internet.

3. How has digital media changed consumer behavior?

4. How can marketers exploit the characteristics of the internet to improve the product element of their marketing mixes?

5. How has digital media affected the pricing of products?

Reference no: EM132861975

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