Reference no: EM133393646
Case Study: Dove's self-esteem campaign has subverted this approach, since it attempts to enhance sales through presenting a different version of beauty, as shown in Video 16.2.
Another Dove advert features women in five cities in the world who arrive at office buildings or shopping malls and are confronted with two doors: one labelled 'average' and the other 'beautiful'. Perhaps unsurprisingly, most of the women walk through the 'average' door. Video 16.3 discusses this advert.
Choose one of the questions listed below, then post a message of up to two hundered words in answer to it on your TGF forum thread for this task. If there are already a number of messages on your chosen topic, either pick a different question with fewer responses or make a point of your own which has not yet been covered.
Questions:
How does Dove advertising engage with self-esteem?
How likely is such advertising to positively affect a customer's attitude towards a product or brand, and why?
How likely is Dove advertising to give customers a sense of confidence and enhanced self-concept, and why?
What ethical questions does the Dove campaign raise?
Comment on how the production values of the advertising featured in this Task (e.g. music, editing, visual effects, etc.) contribute to the communication of its messages.
Find and link to another advert on You Tube which engages with self-esteem. Provide a brief commentary on the advert explaining why you have chosen it, and reference the video to an acceptable academic standard in your post.
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