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Assignment:
I need market analysis of Saputo a canadian brand export to Japan
Market Analysis of saputo in japan
a. Target Market Development - segments, product need, product awareness Consumer buying habits - shopping habits, product-use. Consider your distributor targets as well. How does the country or region's culture impact the target market.
b. Region - Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s),
c. Advertising and Promotion - What are the IMC tools that you would recommend to reach your target market Pricing strategy.
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