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Case Study: A shipping company engaged in the delivery of goods to end customers is currently investing in building a new warehouse in the Colorado area. The purpose of this warehouse is to become a distribution center for the Arizona and New Mexico regions. With the construction of this new warehouse, the company is trying to increase the speed of delivery to end customers, but the company is facing a dilemma, namely how to balance costs, service and inventory. On the one hand, this company has invested heavily by building a new warehouse and preparing for the needs of its workforce. On the other hand, this company also wants the return on investment to occur quickly. Because of that the company is trying to apply the best strategy to make it happen.
Assume yourself as management in the company and design the right strategy to be implemented in the company.
Question a. What do you think is the best way to balance the supply chain triangle in the company? Explain based on the concepts you learnQuestion b. From the 3 supply chain strategies that have been studied, identify the most appropriate strategy for this company and then explain, provide strong arguments why choosing this strategy compared to the other two strategiesQuestion c. How does the company manage inventory in the warehouse optimally? Identify the appropriate theory applied and explain
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