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Assignment:
1. What lessons can be learned from the PARC case for the management of innovation?
2. Why is entrepreneurship and small business the focus of much government policy?
3. How does business seek to influence public policy?
4. How do you measure performance in a for-profit publicly traded firm?
5. Why is "innovation" important to current public policy? What came before?
6. What is the "Washington Consensus" and what does it say business should be doing? Critique?
7. What are some strategies for business from this lecturer.
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Find the article Controversy in ads, Lifestyle campaigns, Target marketing, The global view, Emotional advertising, Marketing the economy
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What does the Cummins company do? They develop social media platforms. They design, manufacture, and distribute power generating products.
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