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Question: GE
1. Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting such a large business audience?
2. Have "Ecomagination" and Healthymagination" successfully communicated GE's focus on its newer endeavors? Why or why not?
BMW
1. How does BMW segment its customers? Why does this work for BMW?
2. What does BMW do well to market to each segment group? Where could it improve its marketing strategy?
3. Should BMW ever change its tagline, "The Ultimate Driving Machine"? Why or why not?
TOYOTA
1. Toyota has built a huge manufacturing capacity that can produce millions of cars each year for a wide variety of consumers. Why was it able to become so much bigger than any other auto manufacturer?
2. Has Toyota done the right thing by manufacturing a car brand for everyone? Why or why not?
Understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and competitor analysis.
State the purpose of the business research for each article. Determine the research questions and hypotheses being researched in each article
How is a social media chosen and integrated into a marketing plan. How is the effectiveness of the use of social media measured? How is a social media chosen and integrated into a marketing plan.
Through an internet search, identify a multinational company and present its current organizational chart. Select a method of reorganization and create the new organizational chart
Please discuss "How does Hormel use its web site (www.hormel.com) to promote its store brands? Is the site designed more to promote the company or it's brands? Check out the Spam web site at www.spam.com. How do you think Hormel is able to success..
Explain What must an organization do to transform its business strategy when they decide to transform itself into an E-commerce company
Consider an EDFA with maximum 26 dB gain and maximum output power of 0 {13111. Please calculate the actual EDFA gains when 1, 2, 3 or 8 wavelength channels.
Respond to your assigned question by Wed and then respond to TWO of your classmates responses (in an area different than your initial response) by Sunday. Ensure your responses to classmates is unique and substantial with support for your point o..
Suppose McDonald's® was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United States, but in its location..
Do research on STARBUCKS and then write a report to Senior Management that addresses the following issues. (You should underpin your analysis with theoretical models that you have researched on the basis of business strategy).
prepare a 700-1050-word paper in which you identify the environmental factors that affect global and domestic marketing
What criteria should global marketers consider when making product design decisions?- How can buyer attitudes about a product's country of origin affect marketing strategy?
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