Reference no: EM133178468

You own the Awesome Pretzel Company, a small, 3 table pretzel shop and bakery. The shop specializes in traditional pretzels as well as several other flavors and add-ons including 3 cheese, garlic, parmesan, and chocolate dipped and is famous for innovative weekly specials. You are interested in new product development and spend off time in the kitchen at the shop working on new recipes and concepts.

The location is a high walk-in traffic space with trendy, hipster shops and mixed use residential/commercial property, you have some dedicated sidewalk space. The average age of neighborhood residents and visitors is 24 - 32 and the median income is $67,080 for individual households and $150,176 for families. 96% of the population has a bachelor's degree and of that 96%, 67% have a master's degree or are in process of obtaining one. The demographic is overwhelmingly working professionals, many in a work at home situation. You have steady regular customers that visit daily.

You have 3 additional staff members, an assistant chef, a waiter/cashier and a part-time waiter/cashier. You are active on social media, particularly Instagram, posting every day at least once. The building that houses the shop is owned by your family; you pay no rent. Your monthly costs include utilities, personnel costs including salary, wages and healthcare for employees, raw materials, cable/internet and business services such as delivery of uniforms, napkins, tablecloths, cleaning, and web site maintenance.

COVID-19 inundates your city; the mayor of your city supported by the governor of your state orders a 4 week lockdown followed by a period of time with restrictions that allow for limited seating, in your case 1 table. This restricted period of time could be adjusted given pandemic conditions

How does Awesome Pretzel Company survive the phase 1 lockdown, the phase 2 restrictions and the uncertainty of whatever phase 3 becomes?

Provide a detailed plan including operational decisions and customer communication for each phase. This deliverable should be at least 3 pages in length and include the use of the readings provided as well as 3 other sources. Additionally, submit a model social media post directed at customers. 

This assignment is the last 15 points of our final exam