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Assignment:
Alternatives case study : a hub in London for personal development
1. How effectively does Alternatives use social media activity on Facebook and Twitter to support its direct marketing activities? Suggest alternatives.
2. Is the fact that Alternatives only accepts inserts to its whole mailing list restrictive? Suggest segmentation alternatives.
3. Do you feel that differential pricing that is adopted by Alternatives restricts or enhances its marketing efforts? Justify your answer and suggest alternatives.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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