How does advertising create contrived wants

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I. Complete the activities below as they relate to the reading, "The Dependence Effect." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. What does Galbraith mean by "wants are increasingly created by the process by which they are satisfied" mean? In other words, what is the Dependence Effect? It is very important that you put this answer in your own words. If you are mainly repeating words from the reading, it will not be clear that you understand what you are saying.

2. Describe Galbraith's main point using a modern example, such as a $600 smart phone.

3. According to section II of the reading (pages 120-121), where does an individual's desire for goods come from?

4. What is a "contrived" want, and how does advertising create contrived wants?

5. According to Galbraith, would it make sense to measure the well-being of people in an economy by looking at the economy's total amount of production? Explain.

6. According to standard economist, what is the importance, if any, of why consumers want certain goods? Does Galbraith agree with this assessment?

II. Complete the activities below as they relate to the reading, "Excerpt from Lady Chatterley's Lover." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Perform some outside research to answer these questions: Who was D.H. Lawrence, when did he live, and what was the main topic of Lady Chatterley's Lover?

2. Why does Clifford believe that workers aren't likely to go on strike?

3. What does Clifford mean by, "Giving away all we have to the poor spells starvation for the poor"?

4. What does Clifford believe about the disparity between the rich and the poor?

5. What is Clifford's view of women in society? How does this relate to Connie's sympathy for the common worker?

6. Relate David Potter's statement from "What Kind of an Animal..." page 147 lines 33-35 to Connie's comments on page 180.

7. Explain Clifford's statement, "There is a gulf and an absolute one, between the ruling and the serving classes." Do you think that this applies to the economy and business world today?

8. What do you think is D.H. Lawrence's purpose in writing this scene in Lady Chatterley's Lover? In other words, what do you think he believes about the relationship between labor and capital?

III. Complete the activities below as they relate to the reading, "Democracy, Science, and Industrialism." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Why would a reading called "Democracy, Science, and Industrialism" be so focused on literature? In other words, what is the connection between the analysis of fictional literature and business?

2. Why does the author argue that the Victorian Age should be defined as the period from 1832-1880, even though Queen Victoria ruled from 1837-1901?

3. How did living and working conditions, as well as the nature of labor, change as a result of the mechanical discoveries of the late 18th and early 19th centuries?

4. Why did invention and mechanical discovery lead to a division of society into two classes? (Also name the two classes in your answer). Do you think we still have a similar division today?

5. Explain the idea of laissez-faire. Then explain the view of industry that would contrast with laissez-faire.

6. What pressures brought about the establishment of democracy in England? There were several; explain each.

7. How did the proposal and discussion about the theory of evolution help bring about the Industrial Revolution?

8. What were the concerns of the "reactionaries" in Victorian prose? How did the writing of Thomas Henry Huxley differ from that of the reactionaries?

IV. Complete the activities below as they relate to the reading, "What Kind of an Animal Is This Here Capitalism?" To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. What are the two essential societal goals that lead to U.S. economic policy? Explain each in your own words.

2. What does Potter conclude about the level of influence of labor versus capital from about 1800 to about 1960 (when this was written)?

3. Does Potter believe that U.S. capitalism is fully "free market"? Give evidence.

4. When the U.S. was a new nation, what was the important difference between land in the U.S. and land in Europe? What were the effects of this difference?

5. What is Ricardo's iron law of wages? Does Potter think that this law applied to U.S. capitalism in 1960? Do you think that is applies to the U.S. economy in 2016?

6. In what ways does Potter agree with Galbraith (from our reading, "The Dependence Effect")?

7. What happened to the amount of poverty during the 1950's? Did these changes come mainly from taxing the rich? If not, where did these changes come from?

8. What does Potter mean when he says that corporations are "persons"?

V. Complete the activities below as they relate to the reading, "Mike Lefevre, Steel Worker." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Our reading is an excerpt from Studs Terkel's Working: People Talk About What They Do All Day and How They Feel About What They Do (1974). Research and then answer: Who is Studs Terkel, and what are some of the things he is known for?

2. Why, specifically and in your own words, is it hard for Lefevre to have pride in his work?

3. Aside from this lack of pride, how else does Lefevre feel about his work overall? Do you think that many workers of today feel the same way about their work as Lefevre? Explain your opinion.

4. Why would Lefevre rather have his kid be an "effete snob" than a factory worker?

5. According to what Lefevre describes, what are some of the things that people resort to when their work is not fulfilling? Do you think that the same things are true today (in 2016)?

6. Is the idea of workers being replaced by computers unique to the 21st century? Give evidence from the reading.

7. How does Lefevre suggest that working conditions or workers' self-esteem could be improved? Are these suggestions relevant today?

VI. Complete the activities below as they relate to the reading, "Man and Machine." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Who was Mahatma Gandhi? When did he live?

2. What is Gandhi's main objection to the use of machinery?

3. Which of Gandhi's concerns about machinery is most consistent with Marx's ideas in Alienated Labor?

4. Under what circumstances is the use of machinery acceptable, according to Gandhi?

5. How does Gandhi's statement about mass production relate to Galbraith's ideas in the Dependence Effect?

6. How are Gandhi's views similar to those described in our readings related to ancient times and the Middle Ages?

7. How does this reading relate to modern business?

VII. Complete the activities below as they relate to the reading, "Alienated Labor." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Answer these questions:

1. Who was Karl Marx? When did he write? What other notable things did he write?

2. What does it mean for a worker to be "alienated from his product"? Why does this happen? As a reminder, explanations have to be in your own words. This answer should be at least five sentences; the fact that workers are alienated from the product of their labor is the main point of the reading.

3. With which of Marx's points would Mike LeFevre (from our reading "Mike LeFevre, Steel Worker") definitely agree? Give at least two quotes from the Marx reading and then explain why LeFevre would agree with them.

4. Relate "The only moving forces that political economy recognizes are human greed and the war among the greedy" (page 204, lines 5-7) to our reading from the Wealth of Nations by Adam Smith.

5. What does Marx mean by "the more the worker produces, the less he has to consume," and the other statements in the same paragraph on page 206 at line 14? Restating the paragraph is not an answer. In other words, how is it possible that producing more leads a worker to be worth less, according to Marx?

6. Marx claims that "The work [a laborer] does is not his own but another's" (page 207, line 25). What does he mean? To whom does the work belong?

7. Would Marx agree that higher wages (such as those brought about by a minimum wage) would solve the issues he is discussing? Give evidence.

VIII. Complete the activities below as they relate to the reading, "An Employer's View of the Labor Question." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Research Andrew Carnegie and then describe who he was in two or three sentences.

2. What is "the labor question"? In other words, what issue is Carnegie trying to solve?

3. What is Carnegie's purpose in describing the terrible conditions for labor prior to 1800?

4. According to Carnegie, what would be the benefits of having a corporation owned by its workers? Why does Carnegie think that a corporation owned by its workers is unlikely to succeed?

5. What is Carnegie's attitude toward unions? What does Carnegie think about American workers who don't join unions?

6. What is the problem created when the owners of a firm are not the managers of the firm?

7. According to Carnegie, what would be the best way to set the wages of workers? Would you want your wages to be set this way? Explain.

IX. Complete the activities below as they relate to the reading, "General Principles of Management." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Does Fayol seem to favor (a) clear, specific rules that can be applied in all circumstances, or (b) general guidelines that can be modified depending on the circumstances? Give evidence from at least two different sections of the reading.

2. What does "division of work" mean?

3. According to Fayol, whose fault is it when there is a bad relationship between a manager and his or her team of subordinates?

4. What is "unity of command" and why is it important?

5. Does Fayol believe in the iron law of wages (from page 147)? Give evidence.

6. According to Fayol, should workers be able to act on their own initiative, or must they always follow a rigid chain of command? Give evidence.

7. Why aren't any of Fayol's principles related to religion?

8. Fayol wrote these principles in 1925. Are they still useful today? Discuss.

X. Complete the activities below as they relate to the reading, "Letters from a Self-Made Merchant to His Son." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. What is the meaning of "The manager has just as many bosses as he has clerks under him"?

2. Explain "No man can ask more than he gives" in terms of advice for a manager today.

3. Explain "Every man is a special case and needs a special pill" in terms of advice for a manager today.

4. Why should a manager "be slow to hire and quick to fire"?

5. What lesson should be learned from the story of LemuelHostitter (starting on page 258 at line 10)?

XI. Complete the activities below as they relate to the reading, "Methods of Influence and Control." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. What does McGregor mean when he says that the textbook principles of organization "rest primarily on armchair speculation rather than on empirical research"? What problems result from this?

2. Why does McGregor think that military and church ideas of management cannot be applied to industry?

3. Why would ethnocentrism be a problem in business?

4. What does McGregor say that we need to do in order to correct the traditional principles of organization?

5. What is the difference between authority and control?

6. Why doesn't authority always work as a means of control?

7. In your own words, what does McGregor mean when he says that relationships in an industrial organization "involve a high degree of interdependence"? Give your own example.

XII. Complete the activities below as they relate to the reading, "Not Enough Generals were Killed." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. In one or two sentences, summarize the main point Drucker is making from the beginning of the reading through page 252 line 5.

2. Why does the fact that "not enough generals were killed" during World War I mean that those generals were not good leaders?

3. How could your previous answer be related to a leader in a modern business?

XIII. Complete the activities below as they relate to the reading, "Excerpt from De Officiis, Book III." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Who is Cicero, and when did he live?

2. What does it mean to have to weigh what is "right" against what is "advantageous"? Include your own example.

3. Why does Cicero feel that profiting from another's loss is "more unnatural than death"?

4. Compare Cicero's statement, "identify the interest of each with the interest of all" (page 263, line 32) to the Aztec expression, "What is desirable, what is right."

5. On page 264, Cicero asks, "Suppose a man of great wisdom were starving to death: would he not be justified in taking food belonging to someone who was completely useless?" Explain why Cicero thinks the answer is sometimes yes.

6. In your own words, explain the dilemma faced by the corn merchant in the story starting on page 265. Do you agree with Diogenes or Antipater? Explain.

7. In one or two sentences, summarize what Pythius did to sell his house. Should this type of "salesmanship" be legal today? Explain.

8. Do businesses in today's economy follow Cicero's ethical and moral rules? Explain.

XIV. Complete the activities below as they relate to the reading, "The Social Responsibility of Business Is to Increase Its Profits." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. Perform some quick Web research to answer this question: What is generally meant by "social responsibility" in relation to business?

2. According to Friedman, what is the sole responsibility of a corporate executive?

3. According to Friedman, why would it be wrong for a corporate executive to act in a socially responsible manner?

4. Is Friedman saying that you personally shouldn't care about social responsibility? Give evidence.

5. What does Friedman mean on page 275, line 29, when he says that he shares Adam Smith's skepticism about "those who affect to trade for the public good"?

6. According to the discussion on page 276, starting on line 13, when a business appears to be engaging in social responsibility, what is it really doing?

7. According to Friedman, what are the only "rules of the game" that businesses must stay within?

XV. Complete the activities below as they relate to the reading, "The Personal Relation in Industry." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. In 2-4 sentences, who was John D. Rockefeller Jr., and who was John D. Rockefeller Sr.?

2. What is the "industrial problem" described in the reading?

3. Summarize Rockefeller's points on page 280, lines 16-41. Would Milton Friedman ("The Social Responsibility of Business...") agree with these points?

4. According to Rockefeller, why should the community have any say in the control of industry?

5. Would Rockefeller agree with McGregor's thoughts about interdependence? ("Methods of Influence and Control," page 248)

6. What industrial changes originally caused the conflict between labor and capital?

7. Relate Rockefeller's discussion on page 283, line 27 through page 284, line 28 to three previous readings. Be specific about how each reading relates.

8. What lessons should a manager today take from this reading?

XVI. Complete the activities below as they relate to the reading, "Jacob Needleman, Philosopher." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. How has the primary focus of life changed between the Middle Ages and now?

2. What does Moyers mean on page 292 at lines 32 when he says that money is an "illusion"?

3. Find a Needleman quote that relates to our previous reading "The Dependence Effect." Copy the quote here, and then explain how it relates.

4. Find a Needleman quote that relates to our previous reading "Alienated Labor" OR our previous reading "Mike LeFevre." Copy the quote here, and the explain how it relates.

5. Do philosophical ideas such as those discussed by Needleman have any value in the real world of business today? For example, does thinking about the relationship between man and money make you a better employee, manager, or business owner? Explain.

XVII. Complete the activities below as they relate to the reading, "Moi Goes to Washington." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. What, specifically and in several sentences, did Moi hope to achieve by going to Washington?

2. Why was Moi doomed to fail? Write at least a solid paragraph that incorporates facts from several different sections of the reading.

3. How much oil was Maxus Energy expected to be able to extract from Huaorani lands? What were the likely effects of this oil extraction?

4. How it is possible that U.S. companies have the right to drill for oil in Huaorani lands?

5. What policies should modern multinational corporations adopt when doing business in underdeveloped countries?

6. How would you react if you were employed by a company causing harm to the Huaorani (or a similar situation)?

XVIII. Complete the activities below as they relate to the reading, "The Greening of Corporate America." To submit this assignment, first click the "Submit Assignment" button. You may then either (1) Type or paste your answers into the Text Entry box (not the Comment box), or (2) Upload a doc, docx, odt, or pdf file containing your answers.

Part B: Reading Comprehension

Answer these questions:

1. What does "greening" mean in the context of this reading?

2. What specific, direct benefits can a business get from acting in an environmentally responsible manner?

3. What indirect or unexpected benefits can a business get from acting in an environmentally responsible manner?

4. What are the various costs to businesses for being environmentally responsible?

5. If businesses act in a socially responsible manner only when it benefits them, while avoiding costlier changes, are they really being socially responsible? Explain your opinion.

6. Who (or what group of people) is ultimately responsible for determining if businesses act in socially responsible ways? Give evidence from the reading.

Reference no: EM131050678

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