How does a return policy affect consumers buying choices

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Reference no: EM133501197

Assignment:

I am looking for following question answer based on the case of "FlipKart: Grappling with Product Returns"

1. What are the various reasons that customers may give for returning products?

2. How does a return policy affect consumers' buying choices? What are the different types of return policy leniency that businesses may offer?

3. What measures can FlipKart take to reduce the high number of returns?

Reference no: EM133501197

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