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Question:
How does a recall negatively impact an organization from the consumer or customer viewpoint, the organization's employee and management viewpoint, the Brand?
How does a recall positively impact an organization?
Verified Expert
This solution is about the product recall by the organisation. What are the negative impact of product recall on the customers, company's management and on the Brand. Product recalling somehow imparts negative brand image and disturbs the customer loyalty. Product recalling leads to decline in sales and profit too for the company. It also discusses about the positive impact on organisation by recalling its products. The acse of Toyota and Maruti and Intel is discussed.
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