How does a prestige pricing policy fit into a marketing mix

Assignment Help Marketing Management

Reference no: EM131921961

Question: 1. How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary?

2. Cite a local example of odd-even pricing and evaluate whether it makes sense.

3. Cite a local example of psychological pricing and evaluate whether it makes sense.

4. Distinguish between leader pricing and bait pricing. What do they have in common! How can their use affect a marketing mix?

5. Is a full-line pricing policy available only to pro-ducers? Cite local examples of full-line pricing. Why is full-line pricing important?

Reference no: EM131921961

Questions Cloud

What does y axis represent and what does x axis represent : What is ROC curve? What does y axis represent and what does x axis represent? How to compare models using ROC charts?

Determine new price per can based on present pricing method : Moor Company is having a profitable year. Its only product sells to wholesalers for 80 cents a can. Its managers feel that a 60 percent gross margin should be.

Random distribution function to add to simulation : One component is customers per hour, which the franchiser estimates at 25. Which is the best random distribution function to add to your simulation?

Define the divergence and control reversal speeds : Given a flexible wing. Define the divergence and control reversal speeds. Are these related to each other? Equations are not necessary, but may be used

How does a prestige pricing policy fit into a marketing mix : How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary? Cite a local example of odd-even pricing and evaluate.

Estimate possible sales quantities and the program : Break-Even/Profit Analysis This problem lets you see the dynamics of break-even analysis. The starring values (costs, revenues, etc.) for this problem arc.

Simulate five days of operation of the proposed systems : Develop a spreadsheet simulation to compare the performance of the proposed automated process with the performance of the manual existing process

Create narratives based on the excel area chartto discuss : Create narratives based on the Excel Area Chartto discuss the interpret the historical trend in increase/decrease of population per continent.

What is the takt time of the process : A process makes two products, A and B, and operates 5 days per week, 8 hours per day. demand for the two prducts for the next week is as follows.

User Account

All Pages