How does a person think about vaccinations and community

Reference no: EM133431439

Questions: how does a person think about vaccinations and community protections compared to a health behavior professional? In this discussion, you will wear two hats and compare your thinking while wearing each. You will write your initial post before you do your weekly readings. Pretend that a group of socially minded friends has asked you to create a social marketing campaign to address vaccines (e.g., misinformation vs. lives saved, spurious connections to autism, etc.) and the important role they play in community protection. In your post, include the following:

Describe the first thing you would do to develop your campaign.
Identify your target audience.
Write a description of your campaign, with enough specifics to make your post about 250 words in length.
When you have completed this post, due by the end of Day 2, then devote yourself to your readings, specifically Chapter 8, and to watch the videos Using Social Marketing to Create Change for GoodLinks to an external site. and TEDxPennQuarter 2011 - Bill Smith - Reinventing Social MarketingLinks to an external site. to begin taking in the information that will let you look at this discussion in a more professional manner. Your 'health behavior professional' that will be worn in your Guided Responses.

Guided Response: Review their social marketing campaigns using the reception-yielding model or the elaboration likelihood model, the "10 commandments" of social marketing, and the four Ps as your framework by commenting on their opinions for approaching and reducing the health disparity.

In your evaluation, include the following:

Could either of the health communication models principles have been used?
Do you think the messages would resonate with their target audience and grab their attention?
Were the messages geared toward evoking an emotional response or a cognitive response?
Were the key principles from the health communication model chosen employed effectively?
Which of the four Ps were addressed in your peer's campaign?
Which of the "10 commandments" were included?
How would you revise the campaign using at least two omitted Ps or commandments to make it more effective?
Draw from (and cite) materials from this week's content to support your selection and the reason it would be effective

Reference no: EM133431439

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