How does a marketer balance the short-term gains

Assignment Help Marketing Management

Reference no: EM13879001

How does a marketer balance the short-term gains that sales promotion can deliver against the possible negative long-term consequences such promotions might have for brands? Use appropriate examples

Reference no: EM13879001

Questions Cloud

What should the rent for each book be : Paul is considering opening a book club in New York City. The monthly cost includes a facility fee, rent, and wages. Also, he needs to invest $30,000 initially on a total of 5,000 books and $10,000 on the furniture

Factors are related to achieving market orientation : What critical success factors are related to achieving market orientation? What impact do they have on an organisation's competitive advantage? 2) What strategies would you recommend to Sat & Co. as the most appropriate for achieving market orientati..

What are the three oops principles : What are the three Oops principles, define them and What is the difference between C++ & Java?

What are the main features of any alternatives : What are the main features of any alternatives and how would you go about imple- menting them? Cover both qualitative and quantitative issues.

How does a marketer balance the short-term gains : How does a marketer balance the short-term gains that sales promotion can deliver against the possible negative long-term consequences such promotions might have for brands? Use appropriate examples

Why is the transportation industry cyclical in nature : In terms of capacity, what steps can transportation companies take to avoid or at least mitigate the negative effects of economic downturns like this most recent one?

Create t accounts for cash account : Create T- accounts for the following accounts: Cash, Equipment, Note Payable, and Common Stock. Beginning balances are zero. For each of the above transactions, record its effects in the appropriate T- accounts. Include referencing and totals for eac..

What is meant by the term media convergence : What is meant by the term media convergence

Discuss the criteria determining whether a company : Discuss the criteria determining whether a company should source its materials and move its products via Air Freight versus via Sea Freight.

User Account

All Pages