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Discussion Post: Shopping Experience Changes Questions
Share one of your favorite stores that has created an online option. Then, do a quick comparison of the shopping experience today versus a decade ago. Include the following ideas in your discussion:
1. Briefly discuss your shopping experience today compared to a decade ago.
2. Do you shop online today? How much, and for what products?
3. Should all stores offer an online shopping option? Explain your answer.
4. How does a hybrid option of shopping in-store and online create value for the customer?
5. What is one virtual advertising method that captures your attention? Do you think it is an effective method?
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