How does a company generate real innovation value

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Reference no: EM132129054

1. Mobile marketing continues to evolve; though applications are now typically designed for the small screen, in the future they are more likely to:

1) recommend social interactions with specific people.

2) take advantage of the user's location.

3) include phone solicitations.

4) link to physical ads in newspapers and magazines.

5) replace social media.

2. As we see in the readings, innovation is a complicated, complex task. How does a company generate real innovation value? What is the relationship between measuring value and product testing processes?

Your assessment should be 350–500 words.

Reference no: EM132129054

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