How does a brand name work as a heuristic

Reference no: EM131847280

Question: 1. Describe the difference between a superordinate category, a basic level category, and a subordinate category.

2. What is an example of an exemplar product?

3. List three product attributes that consumers use as product quality signals and provide an example of each.

4. How does a brand name work as a heuristic?

Reference no: EM131847280

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