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How do your intended members behave

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Reference no: EM131858814

This is continuous of last week assignment where you wrote about Ford community. Please reference back to that and write this new assignment. About 2-3 pages.

How are communities fuelling growth in businesses?????

What Does 'Community' Mean?

- Read "How Communities are Fueling Growth" and "What Does Community Mean?" articles

- Profile your target members for your community use case.

- Create a shared purpose and shared value statement for your community use case.

Member Motivations:

• Who are the likely members of your community use case?

• How do your intended members behave?

• Are they tech savvy? What do they want? What demographics do they belong to?

Are there more than one category of people likely to engage with you?

• Please detail how members may stack up in terms of the following areas:

o Temperament

o Need to learn

o Availability

o Isolation

o Competing sources of information

o Online social comfort

o Technical literacy

o Cultural context

Shared purpose & shared value

• Please document your shared purpose and shared value for your community use case.

• Shared Purpose: What is this community doing?

• Shared Value: How are we going to achieve that?

Reference no: EM131858814

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