Reference no: EM131858814
This is continuous of last week assignment where you wrote about Ford community. Please reference back to that and write this new assignment. About 2-3 pages.
How are communities fuelling growth in businesses?????
What Does 'Community' Mean?
- Read "How Communities are Fueling Growth" and "What Does Community Mean?" articles
- Profile your target members for your community use case.
- Create a shared purpose and shared value statement for your community use case.
Member Motivations:
• Who are the likely members of your community use case?
• How do your intended members behave?
• Are they tech savvy? What do they want? What demographics do they belong to?
Are there more than one category of people likely to engage with you?
• Please detail how members may stack up in terms of the following areas:
o Temperament
o Need to learn
o Availability
o Isolation
o Competing sources of information
o Online social comfort
o Technical literacy
o Cultural context
Shared purpose & shared value
• Please document your shared purpose and shared value for your community use case.
• Shared Purpose: What is this community doing?
• Shared Value: How are we going to achieve that?