How do you think the issue of values relates

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Values: How do you think the issue of values relates to Costco's marketing strategy? How can you apply what we've learned about values to your analysis?

Situational influence analysis: do you know enough about Costco to make any assumptions or predictions about what types of situations will impact consumers' buying behavior? For instance, in the case of Starbucks, we can assume that most consumer purchasing is done in-store (as opposed to online), whereas Etsy is entirely online. What does this tell you about the impact of situational influences on the consumer decision process?

Reference no: EM133342868

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